Dynamics CRM is a piece of business software, made by Microsoft. It’s a customer relationship management software that helps businesses manage their customer database, generate new leads, engage with their customers, and resolve customer service issues.
At its most basic level, it’s a database which helps businesses to organize and manage their customer and lead data. Through the software, users can contact customers and leads, which records and tracks every customer interaction. This allows a business to build a complete picture of its relationship with its customers so that the customer journey can be personalized.