Today, customer data is a company’s most valuable asset, and businesses are increasingly turning to technology to help them get more out of their data.
Dynamics 365’s CRM apps have millions of users worldwide; the official figure in 2015 was 4.4m. The majority of businesses who use Dynamics 365 are SMBs who sell products or services, though recent product developments and the appeal of Microsoft’s Azure cloud service are attracting larger businesses in increasing numbers.
Aside from its many cutting-edge features, many customers are attracted to Dynamics 365 due to its easy integration with other widely used Microsoft business products such as Outlook, Power BI, and Office. In addition, Dynamics 365 features a range of other business management products, such as ERP and marketing apps, making it a tempting option for businesses who want to overhaul processes across the board or create a single digital platform for their all their operations.
Its familiar, user-friendly interface is also a plus for many businesses, and can help increase user adoption due to its similarity with other Microsoft products.